SEGA - Sonic The Hedgehog

Challenges in protecting Sonic The Hedgehog brand’s rights from all types of infringement throughout digital network.

Problem

The client faced a significant challenge where their brand name and content were used without permission, violating both trademark and copyright. The unauthorised uses spread across all major e-commerce platforms and various independent websites.

Solution

We provided a comprehensive solution addressing their concerns: Copyright enforcement to protect their original content, trademark enforcement safeguarding their brand name, covert test purchases to identify unauthorised sellers, asset restraint to freeze illicit gains, and effective takedowns to remove infringing content across platforms.